Concessionnaire Toyota Montreal
The recent Kyoto meeting taking place in Montreal, Canada
holds a special significance; it reaffirms the commitment of various nations
towards reducing GHG (green house gasses) which are thought to be the leading
cause of the global warming phenomena. As much as the treaty has brought to
light the affects of GHG it has been unsuccessful in convincing the United
States of America and Australia to join in
At this moment there is too much hype and little action in
the right direction. Profitability and social issues dominate the agenda, while
environmental issues have been put on the back burner. We can only find a
resolve to our current environmental issues if we get the market involved. This
has been successfully demonstrated by the Kyoto protocol, which has allowed for
the formation of the carbon credit market, where carbon credits are traded just
like stocks are traded in the stock market. At the present moment there is too
much too lose for the United States of America by signing the Kyoto protocol.
The US estimates that it will cost the US economy $400 billion and thousands of
jobs by signing the Kyoto protocol (The Wall Street Journal). Surely there must
be a better way to get the biggest polluter of GHG involved.
There are other issues that are slowing down the shift
towards environmentally friendly technologies or fuels. The biggest of these
issues is the lack of resources. Lack of funding at the grass root level is
hampering the process. Young entrepreneurs like me find themselves in a fix
when it comes to raising financing for environmentally safe projects. Resources
need to be made available to help support environmental projects. Other issues
that are hindering the process are, high cost of initial investment (R&D),
small market for the products, and a long time frame needed for the ROI (return
on investment).
Slowly though, the realization is setting in that some
drastic measures need to be taken in order to curb the effects of GHG and other
pollutants. Companies such as Chevron, BP, Shell, Toyota and GE are leading the
way to help educate the public, gather momentum and apply indirect pressure of
companies and governments to take green action. The process of implementing
clean technologies to generate green fuel will take years if not decades to
commercialize.
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